Building class definitions categorize office buildings as Class A, Class B and Class C. In many markets, Class A can be subdivided into sub-categories such as Prestige, AAA, AA and A
The most prestigious buildings with the most amenities in the best locations. They generally are the most attractive buildings built with the highest quality materials and construction methods. Additionally, these buildings usually have a professional manager, good access, and are typically located in highly visible areas on high traffic streets. Due to their exceptional quality, Class A Buildings are usually leased to reputable tenants at the highest rental rates in the market.
2.1.2 Target Customer Persona/Job title:
Health and safety manager
2.1.3 Reasons why ALVI resonates with this segment:
Capture & kill airborne viruses, bacteria, mold etc.
HEPA-class air quality for building at a fraction of the price of a HEPA system
Concerned tenants within the buildings who make requests for better air quality
Reduce building energy consumption, lower carbon footprint
Lower total cost of ownership vs. traditional filters
Reduce building maintenance costs
Current HVAC filters are potential biohazards for facility maintenance staff
CleanAir Safety System supports LEED, Fitwel, & WELL build projects
Monitor facility air quality performance, highest levels of indoor air quality maintained at all times
Plug-and-Play installation into building & home HVAC systems. Zero new equipment purchase required.
2.1.4 Common challenges with this segment:
Property managers are always looking for ways to reduce cost in their buildings. Their budgets are often tapped out for necessary and more pressing needs
These groups are cost centers and are always working to reduce their operational expenses making it an uphill battle in proposing new technology that does not show a clear and direct reduction in cost
Direction to change to an ALVI CleanAir Safety system often comes from a different business unit such as sustainability.
Property managers air quality initiatives are motivated by tenant request for increased indoor air quality
Property managers often need an ongoing air quality challenge prior to adding additional air quality measures
Hesitation to implement new technology without a clear ROI benefits
2.1.5 Existing Customers in Segment:
Austin Texas (Carrier office)
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